For HVAC companies in Canada
Websites, search and automation for HVAC companies
- Published
- Published
- Last reviewed
- Reviewed
The short answer
HVAC is one of the most seasonal trades: no-heat calls in a cold snap, no-cool calls in a heat wave, and quiet shoulder seasons where maintenance plans keep the trucks moving. Redenn builds HVAC sites that switch emphasis by season, book maintenance visits online and hand missed calls to an AI Receptionist, usually starting from a Business Plus site with booking.
Common problems for HVAC companies
- The phones overload on the first cold night, and not every call gets answered.
- Summer AC quotes take a week to chase, and by then the customer has bought from a big-box installer.
- Maintenance plans sell in person, but nobody signs up from the website.
- The site looks the same in January as in July, and neither season is served well.
- Rebate questions eat up phone time, and the answers change every year.
- Calls from outside the service area take time that should go to real jobs.
What we build
Each piece maps to a real Redenn service, with a published price or a written quote.
Seasonal emphasis without a redesign
The home page and navigation are built so heating leads in winter and cooling leads in summer, changed from the CMS rather than by a developer. Emergency messaging is prominent when it matters.
Website DesignMissed-call coverage during peaks
The AI Receptionist answers overflow calls, asks whether there is no heat or no cooling, captures the address and system type, and books or escalates according to your rules.
AI ReceptionistOnline booking for maintenance and estimates
Tune-ups and estimate visits booked into your calendar from the site, with confirmation and reminder messages so fewer visits are wasted.
Appointment AutomationMaintenance plan pages that sell
A clear page that explains what a plan includes, what it costs in your market, and lets the customer enrol without a phone call.
Conversion OptimizationQuote follow-up for installations
Furnace, heat pump and AC installation quotes get a timed follow-up sequence with a hand-off to a person when the customer replies.
Lead Follow-Up AutomationLocal search across your service area
Google Business Profile with heating and cooling categories, seasonal photos, and service-area pages for the regions you cover.
Local SearchA pipeline that separates service from installs
CRM Setup with two pipelines: same-day service and multi-week installation sales, each with its own stages and follow-up rules.
CRM Setup
Where HVAC companies can start
Business Plus
CA$799
Eight pages, booking and a blog for a business that publishes.
Growth System
from CA$1,299
Ten or more pages with Search + AI foundation, CRM and chat wired in.
Prices are in Canadian dollars and exclude taxes. Any tax that applies is shown separately on your invoice.
How customers find an HVAC company in Canada
An HVAC customer is either in distress or in research mode. The no-heat searcher wants a phone number, hours and confidence you will come today. The installation researcher compares heat pumps to furnaces, asks about rebates, reads reviews and collects two or three quotes over several weeks.
Both begin with a search, and AI assistants increasingly summarize the options. Google's own documentation says its AI features use the core Search index and ranking systems with no special requirements beyond standard SEO practice, so the same clear service pages and accurate business information serve both.
The seasonal pattern is the thing to design for. The site that leads with air conditioning in February looks unattended; the site that hides emergency heating during a cold snap loses the call.
What an HVAC website must do
The site should absorb peak demand, sell installations patiently and enrol maintenance customers without staff time.
| Page or feature | Purpose |
|---|---|
| Emergency heating and cooling page | Clear hours, response wording and a tap-to-call button. |
| Furnace, heat pump and AC installation pages | Explains options and what affects cost; captures quote requests. |
| Maintenance plan page with enrolment | Turns a phone pitch into a self-serve signup. |
| Online booking | Tune-ups and estimate visits scheduled without a call. |
| Rebates and financing page | One place to keep changing programs current; say to verify with the program. |
| Service-area pages | Coverage for each region; reduces out-of-area calls. |
| Reviews and install photos | Proof of clean installs and follow-through. |
Automation and CRM for HVAC companies
The service side needs speed; the installation side needs persistence. Two pipelines in one CRM keep them from confusing each other. Service leads get an immediate response and a booking; installation leads get a sequence of check-ins over weeks.
Worked example at published prices: Business Plus at CA$799 (eight pages, booking, CMS), CRM Setup from CA$299, Lead Follow-Up Automation from CA$149 and AI Receptionist from CA$149/month for peak overflow. Hosting is optional: Redenn Business is CA$199/year if we host the site, or we hand it over for you to host. If customer accounts or a database are added later and Redenn hosts the site, Redenn Dynamic hosting at CA$49/month applies instead. Usage (AI, call minutes, SMS, email) is billed by each provider directly to your own account; none is included in our prices. Ask about a trial period to see your real usage first.
- Appointment reminders by SMS or email before every visit.
- Maintenance plan renewal reminders on the anniversary.
- Installation quote follow-ups with a stop rule when the customer replies.
- Review requests after completed service and installs.
Compliance and trust
Gas and refrigeration work are regulated provincially, and technician certification and contractor registration requirements differ by province. Show your registrations and certifications as they appear on your paperwork, and describe permits and inspections honestly. Do not publish rebate amounts as fixed facts; programs change, so link to the program and say to verify.
Promotional reminders about tune-ups sent by email or SMS are commercial electronic messages under CASL and need consent and an unsubscribe option; a reminder for a booked appointment is transactional, but it should still identify your business and offer an unsubscribe. Forms that collect addresses and system details fall under PIPEDA or the equivalent provincial privacy law. Quebec's Charter of the French Language, as amended by Bill 96, requires businesses operating in Quebec to make their commercial websites and publications available in French; other languages can sit alongside. The OQLF publishes the details. This is general information, not legal advice.
When this is not for you
A subcontractor doing installs for builders does not need the seasonal consumer architecture; a Starter site at CA$299 that shows capability and contact details is enough. The full system is for companies competing for retail service and replacement work.
Prices are in Canadian dollars and exclude taxes. Any tax that applies is shown separately on your invoice.
The customer journeySample
One no-heat call, from search to review
In HVAC, the job often goes to whoever answers first on a cold night. This sample follows one furnace call from the search to the review, with what Redenn builds at each step. It assumes no call volumes and no results: those numbers are yours.
Sample: A homeowner whose furnace stopped on the first cold night of the year.
Search
They search for furnace repair near them on a phone and call the first company that looks real and open.
What we build
A Google Business Profile with emergency hours and your real service area, and seasonal pages for heating and cooling work that change emphasis without a redesign.
Your website
Your site shows a tap-to-call number, your hours and whether you take no-heat calls tonight.
What we build
A fast, mobile-first site with the phone number in the header and maintenance plan pages, tested on real phones before launch.
Instant reply or booking
You are in a crawlspace when the phone rings. The AI receptionist answers, says it is an AI, asks whether there is no heat, and takes the address and system type.
What we build
The AI Receptionist on your missed and after-hours calls, booking or escalating by your rules and sending you a summary.
CRM follow-up
The call lands in your pipeline with its source. The same homeowner asks about a new furnace, and the quote gets a polite nudge until they decide.
What we build
CRM Setup with stages that match your jobs, and installation quote follow-up that stops when the customer answers.
Review request
When the job is marked done, the homeowner receives a message with a link to your Google review form.
What we build
A review request after every completed job, sent to every customer, with no incentive and nothing filtered.
Real projects from our work
Contractor sites we built for Canadian clients. Neither is an HVAC company; they run the quote and inquiry intake a trade depends on.
- Client projectWebsite
Empire Framing Inc.
contractors · Canada
A quote-request flow routed to the field office, and service pricing pages
- PHP
- Custom build
- Client projectWebsite
Synergy Homes Inc.
contractors · Winnipeg, Manitoba, Canada
Design-build service pages and automated inquiry intake with reference numbers
- Next.js
- TypeScript
- AI intake automation
Try us first
No deposit to find out whether we are right for you.
- 7 days of free AI call answeringWe answer your missed calls free for 7 days with our AI receptionist. It says it is an AI at the start of each call.Forward the calls you miss when busy or after hours, before the first cold snap. Switch forwarding off whenever you like.Any call-forwarding charges on your own phone plan still apply.Start my free week
- Your new homepage, free in 48 hoursSee your new homepage design free within 48 hours, before you pay anything. One per Canadian business, no obligation.With a tap-to-call header and a quote-request form.No payment until you approve the design. Then 30% to start, 30% at a mid-project milestone and 40% at launch.Get my free design
Provincial notes
General information, not legal advice. Rules change, so check the current version with your regulator or on the government's own site before you rely on it.
- Across Canada
- Seasonal promotions by text or email are commercial electronic messages under CASL. We send promotional texts only to customers who gave express consent, with your business named and an unsubscribe option. Quote replies and emergency call-backs are responses to an inquiry, not marketing.
- Every province
- Gas and refrigeration work are regulated provincially, and certification and registration rules differ by province. Show them as they appear on your paperwork. Rebate programs change, so link to the program rather than publishing fixed amounts.
- Ontario
- Under the AODA, organizations with 50 or more employees in Ontario must make their public websites conform to WCAG 2.0 Level AA, apart from live captions and pre-recorded audio description. We build every client site to WCAG 2.1 AA as the target, whatever its size.
- Quebec
- The Charter of the French Language, as amended by Bill 96, requires businesses operating in Quebec to make their commercial websites available in French; other languages can sit alongside. Law 25 adds privacy duties, such as naming a person in charge of protecting personal information.
Questions
Can the site change with the season automatically?
Yes. Home page emphasis and navigation order can be scheduled or changed from the CMS in minutes without a developer. It is content, not code.
How does the AI Receptionist handle a no-heat call?
It follows your rules: ask the problem, capture address and system type, mark it urgent, book into an emergency slot if one is available, and message you the summary immediately. It says it is an AI assistant at the start of each call and whenever asked. The plan starts at CA$149/month. Usage (AI, call minutes, SMS, email) is billed by each provider directly to your own account; none is included in our prices. Ask about a trial period to see your real usage first.
Can customers enrol in a maintenance plan online?
Yes. A plan page with a signup form or payment link (Payment integration from CA$99; processor fees separate) lets them enrol without a call, and the CRM records the renewal date.
What does an HVAC website cost with Redenn?
Business Plus at CA$799 is the usual fit because it includes booking and a CMS. A Growth System from CA$1,299 adds CRM integration, website chat and the Search + AI Foundation. Prices are in Canadian dollars and exclude taxes. Any tax that applies is shown separately on your invoice.
Should I list rebate amounts on the site?
List the programs and link to them, but avoid stating amounts as facts. Programs change and a wrong number on your site becomes your problem.
Sources
- AI features and your website, Google Search Central. Accessed 2026-09-24.
- Canada's Anti-Spam Legislation (CASL), Government of Canada. Accessed 2026-09-24.
- The Personal Information Protection and Electronic Documents Act (PIPEDA), Office of the Privacy Commissioner of Canada. Accessed 2026-09-24.
- Charter of the French Language, Office québécois de la langue française. Accessed 2026-09-24.
Related
Services
- AI ReceptionistAnswers the calls you miss, captures the need, books or routes, and messages you the summary.
- Appointment AutomationConfirmations, reminders, reschedule links and no-show follow-up around the bookings you already take.
- Lead Follow-Up AutomationInstant reply, reminders and hand-off rules so no inquiry sits unanswered.
- Local SearchGoogle Business Profile, local pages, a review workflow and monthly reporting for one location.
- CRM SetupPipeline, fields, users, lead sources and contact import configured in your CRM.
- Website DesignFast, mobile-first design from a tested component system, priced by page count rather than by the hour.
Guides
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Build the system HVAC companies actually need.
Tell us about your business and what you want more of. A written, fixed-price proposal follows within two business days.