Empire Framing Inc.

01Who the site is for

Empire Framing Inc. is a residential and commercial framing contractor based in Winnipeg, Manitoba, with work recorded across Manitoba, Ontario and Alberta. Framing is the first trade on a site after the foundation, so the company's customers are builders, general contractors and homeowners with drawings in hand who need a crew that can start on a date and hand over a square, plumb shell.

That sets the two jobs the website has to do: convince a builder that the crew is real, insured and organized, and get a quote request in front of the field office quickly, from a phone, on a job site.

02What the site includes

The site is organized around the way a framing job is bought. A services page breaks the scope down by division, including custom homes, subdivisions, steel and metal framing, site supervision and hourly services, so a buyer can price the part they need rather than a generic 'framing' line. An instant estimate page gives a ballpark from the drawings and scope before anyone calls. An automation page explains how enquiries are handled, an about page covers the company, its registration and its hours, and a contact page carries the phone number, the service area and the hours of operation.

Every page is built for a phone first, because the person reading it is usually standing on a site, not sitting at a desk. Calls to action lead to the estimate flow or to the phone number, and the quote request is routed to the field office rather than to a general inbox.

• Service and pricing pages by division, so each kind of job has its own page
• A quote-request flow routed to the field office
• An instant estimate page for a first ballpark from the scope
• Company registration, hours and coverage stated plainly on the page
• Mobile-first layout with click-to-call throughout

03How it was built

The record lists the build as a custom PHP site. The pages are server-rendered, light and fast on a mobile connection, with no page builder in the way. Content is structured so that the service pages can be extended as the company adds divisions, and the enquiry flow can be connected to a CRM or to automated follow-up without rebuilding the site.

04What a similar build costs

A framing or general contracting site with service pages, a quote flow and click-to-call is usually a Business site (CA$499) or Business Plus (CA$799) if it also needs a project gallery and a blog. Lead Follow-Up Automation (from CA$149) replies to each quote request immediately and reminds you until someone has called back, and the AI Receptionist (from CA$149/month) answers the calls that ring out while the crew is on a roof. Usage (AI, call minutes, SMS, email) is billed by each provider directly to your own account; none is included in our prices. Ask about a trial period to see your real usage first.

Prices are in Canadian dollars and exclude taxes. Any tax that applies is shown separately on your invoice.

This page describes one project. A similar site for your business is quoted in writing after a short call, and you can see your homepage design free before paying anything.