Grow · Management fee quoted; ad spend is paid to Google directly
Google Ads management with tracking you can actually read
- Published
- Published
- Last reviewed
- Reviewed
The short answer
Google Ads puts your business at the top of search results for the terms you choose, and you pay Google per click. Redenn sets up and manages search campaigns, conversion tracking and the landing pages they send people to. The management fee is quoted per account, and ad spend is paid to Google directly from your own account, never marked up.
What changes
- Enquiries from people searching for your service this week, while organic work builds
- Every call and form from ads tracked back to the campaign and keyword
- Wasted clicks cut by negative keywords and tight location targeting
- A landing page that matches the ad instead of dumping people on the home page
What is included
- Google Ads account in your name, with billing to your card
- Campaign, ad group and keyword structure with negative keywords
- Location, schedule and device targeting for your service area
- Call and form conversion tracking in Google Ads and analytics
- Landing page build or revision
- Monthly review and a plain report of spend, leads and cost per lead
How it works
- 01
Readiness check
We confirm you can answer calls, have margin per job and have a page worth sending people to.
- 02
Setup
Account, tracking, campaigns and landing page built; you approve ads and budget before anything runs.
- 03
Manage
Search terms reviewed, negatives added, bids and budgets adjusted, ads tested.
- 04
Report
Monthly report of spend, leads, cost per lead and what changes next.
Who this is for
Businesses with urgent, high-value demand: emergency plumbing and HVAC, roofing, legal consultations, dental emergencies, auto repair. People searching those terms want a phone number now, and ads put yours in front of them.
It is not for a business that cannot pick up the phone during the day, or one with margins too thin to absorb a cost per lead. In both cases we would rather say so than spend your money.
Are you ready for ads?
We run this checklist before quoting. Two or more 'no' answers usually mean fixing the basics first.
| Question | If no, do this first |
|---|---|
| Can someone answer calls during ad hours? | AI Receptionist from CA$149/month, or restrict the ad schedule |
| Is there a landing page for the service being advertised? | Additional standard page CA$49 or premium page from CA$99 |
| Is call and form tracking in place? | Analytics add-on CA$49 with conversion events |
| Do you have recent reviews on your profile? | Review request workflow from CA$149 |
| Does anyone follow up on form leads within the hour? | Lead Follow-Up Automation from CA$149 |
What it costs
Two separate costs. Ad spend is paid to Google from your own account and depends on your market; management is Redenn's fee for building and running the account, quoted per engagement. We do not take a percentage of spend, and the account stays yours if you leave.
Limitations and honest notes
Cost per click and cost per lead vary by industry, city and season. We report what your account produces and do not quote averages we cannot source.
Ads stop producing the moment spend stops. That is why we recommend running ads alongside local search work, not instead of it.
Redenn does not guarantee leads, cost per lead or return. We guarantee tracking that tells you the truth.
Questions
How much should I spend on Google Ads?
It depends on your market and margins. We look at estimated click costs for your terms and your capacity to handle leads, then agree a starting budget you can sustain for at least a few months.
Do you mark up ad spend?
No. Spend is billed by Google to your card. Redenn's management fee is separate and quoted in writing.
Who owns the ad account?
You do. It is created in your Google account with Redenn as a manager, and it stays with you if you stop.
Should I run ads or do SEO?
Ads bring demand now; local search and content build a durable source that does not stop when spend stops. Businesses with margin often run both; if you must choose, fix the profile and site first.
Related
Services
- Conversion OptimizationMeasure where visitors hesitate, fix it, and track calls and forms; included in Search Everywhere or quoted standalone.
- Lead Follow-Up AutomationInstant reply, reminders and hand-off rules so no enquiry sits unanswered, from CA$149 one-time.
- AI ReceptionistAnswers the calls you miss, captures the need, books or routes, and messages you the summary, from CA$149/month.
- Local SearchGoogle Business Profile, local pages, a review workflow and monthly reporting for one location, from CA$299.
- Meta Ads ManagementFacebook and Instagram campaigns, creative and lead forms in your own account; fee quoted, spend paid to Meta.
Grow it. With google ads management.
Configure a website in minutes, or ask for a written quote. Quotes arrive within two business days.