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Technical SEO: the foundation search engines and AI crawlers need
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The short answer
Technical SEO is everything that lets search engines and AI crawlers find, read and trust your pages: correct titles and descriptions, canonical tags, an XML sitemap, a deliberate robots policy, structured data and pages that pass Core Web Vitals. Redenn's Search Setup covers titles, descriptions, canonical tags, the sitemap, robots policy and structured data, set up and checked as a one-time job on any site we build; audits and fixes on existing sites are quoted.
What changes
- Every page has a unique title, description and canonical URL
- Search engines receive a clean XML sitemap
- A robots policy you chose on purpose, not one left to defaults
- Structured data describes your business, services and pages accurately
What is included
- Titles and descriptions on every page
- Canonical tags on every page
- XML sitemap
- robots.txt with a crawler policy you approve
- Structured data for your organization, services and pages
- Everything set up and checked before launch
How it works
- 01
Crawl
We crawl the site as Google would and list every technical issue by page.
- 02
Fix
Titles, descriptions, canonicals, sitemap, robots and structured data corrected in the codebase.
- 03
Check
Every page checked for its title, description and canonical, and structured data run through rich result tests.
- 04
Next steps
Search Console and Bing verification, IndexNow and ongoing upkeep are separate items, listed under What it costs.
Price
CA$99
Titles, descriptions, canonical tags, sitemap, robots and structured data, set up and checked.
Prices are in Canadian dollars and exclude taxes. Any tax that applies is shown separately on your invoice.
Full price listWho this is for
Every site, at launch. Technical SEO is bundled into the Business package and above because gaps in it hold a site back in ways the owner cannot see.
Existing sites with symptoms: pages not indexed, duplicate titles, slow mobile pages, a robots file blocking things by accident, or a migration that lost URLs. Those get an audit and a quoted fix.
What we check and fix
The checklist is the same for a five-page site and a five-hundred-page site; only the volume changes.
| Item | Why it matters | How Redenn handles it |
|---|---|---|
| Titles and descriptions | What appears in results; duplicates confuse engines | Unique per page, generated from page data |
| Canonical tags | Prevent duplicate URLs splitting signals | Self-referencing canonicals on every page |
| XML sitemap | Tells engines what exists and when it changed | Generated from the same data as the pages |
| robots.txt | Controls crawlers, including OAI-SearchBot and GPTBot | Explicit policy you approve |
| Structured data | Machine-readable facts about business and pages | Organization, Service and FAQ; LocalBusiness with Local Search Foundation |
| IndexNow | Immediate change notification to Bing and partners | With Search + AI Foundation: key installed, pings on publish |
| Redirects | Preserve old URLs after changes | Redirect map in the codebase; part of WordPress Modernization, quoted for other sites |
| Core Web Vitals | Google's page experience thresholds | Measured before launch on Redenn builds; fixes on other sites quoted |
Core Web Vitals thresholds
Google's thresholds, published on web.dev, are measured at the 75th percentile of page loads. Redenn builds are checked against them before launch.
| Metric | Measures | Good threshold |
|---|---|---|
| Largest Contentful Paint (LCP) | Loading of the main content | 2.5 seconds or less |
| Interaction to Next Paint (INP) | Responsiveness to taps and clicks | 200 milliseconds or less |
| Cumulative Layout Shift (CLS) | Visual stability | 0.1 or less |
What it costs
Search Setup is CA$99 one-time and covers titles, descriptions, canonical tags, sitemap, robots and structured data. It is bundled into Business, Business Plus and Growth System. Google Search Console and Bing Webmaster verification, with the sitemap submitted, is the Search Console setup add-on at CA$29, bundled from Starter up. Local Search Foundation at CA$199 adds Google Business Profile optimization and local structured data; Search + AI Foundation at CA$299 adds entity clarity, AI crawler policy and IndexNow; Complete Search Foundation from CA$499 adds a content plan and internal linking architecture. Ongoing technical upkeep is part of Search Growth from CA$499 per month. Audits and fixes on sites Redenn did not build are quoted after the crawl.
Prices are in Canadian dollars and exclude taxes. Any tax that applies is shown separately on your invoice.
Limitations and honest notes
Technical SEO removes obstacles; it does not create demand. Google states that its AI features use the core index and have no special requirements, so there is no technical trick that earns citations. Redenn never guarantees rankings.
In August 2023 Google limited FAQ rich results to well-known, authoritative government and health websites. For other sites, FAQ structured data remains useful for machines and users, but it will not put expandable questions under your listing.
On platforms we do not control, such as a builder with limited access to the head or robots file, some fixes are impossible. The audit says which.
Questions
Is technical SEO a one-time job?
The setup is. Upkeep is needed as pages are added, URLs change or platforms update, which is why Search Growth includes technical maintenance.
What is structured data?
Code on the page that describes your business, services and content in a format search engines and AI systems read directly. It removes guesswork about what a page is.
Should I block AI crawlers?
It is a choice, made per crawler. OAI-SearchBot finds and links to your site in ChatGPT search; GPTBot gathers training data. We set the policy you decide on and document it.
Does FAQ schema still give rich results?
For most businesses, no. Since August 2023 Google shows FAQ rich results only for well-known, authoritative government and health websites. FAQs still help readers and machines; they just do not produce that display for other sites.
Related
Services
- Search + AI VisibilityMonthly plan covering technical SEO, citable content, entity consistency and AI-crawler readiness.
- Website PerformanceRedenn builds are fast on a real phone and measured before launch; audits and root-cause fixes quoted for other sites.
- Website DevelopmentNext.js, React and TypeScript builds deployed to Vercel, with the search foundation included from the Business package up.
- Content MarketingTwo researched pages a month with technical upkeep, internal linking and reporting, on the Search Growth plan.
- Local SearchGoogle Business Profile, local pages, a review workflow and monthly reporting for one location.
Guides
Industries
Grow it. With technical seo.
Tell us about your business and what you want more of. A written, fixed-price proposal follows within two business days.