Grow · CA$99
Technical SEO: the foundation search engines and AI crawlers need
- Published
- Published
- Last reviewed
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The short answer
Technical SEO is everything that lets search engines and AI crawlers find, read and trust your pages: correct titles and descriptions, canonical tags, an XML sitemap, a deliberate robots policy, structured data and pages that pass Core Web Vitals. Redenn's Search Setup does this for CA$99 one-time on any site we build; audits and fixes on existing sites are quoted.
What changes
- Every page has a unique title, description and canonical URL
- Search engines receive a clean sitemap and a robots policy you chose on purpose
- Structured data describes your business, services and pages accurately
- Pages meet Core Web Vitals thresholds on real devices
What is included
- Titles, descriptions and canonical tags on every page
- XML sitemap and robots.txt, including AI crawler directives
- Structured data for organization, local business, services and FAQs
- Google Search Console and Bing Webmaster Tools verification
- IndexNow key and submission
- Redirect handling and Core Web Vitals check
How it works
- 01
Crawl
We crawl the site as Google would and list every technical issue by page.
- 02
Fix
Metadata, canonicals, sitemap, robots, structured data and redirects corrected in the codebase.
- 03
Verify
Search Console and Bing verified, sitemap submitted, IndexNow enabled, rich result tests run.
- 04
Monitor
Crawl errors, indexing and Core Web Vitals watched after launch; ongoing upkeep in Search Growth.
Who this is for
Every site, at launch. Technical SEO is bundled into the Business package and above because a site without it is invisible in ways the owner cannot see.
Existing sites with symptoms: pages not indexed, duplicate titles, slow mobile pages, a robots file blocking things by accident, or a migration that lost URLs. Those get an audit and a quoted fix.
What we check and fix
The checklist is the same for a five-page site and a five-hundred-page site; only the volume changes.
| Item | Why it matters | How Redenn handles it |
|---|---|---|
| Titles and descriptions | What appears in results; duplicates confuse engines | Unique per page, generated from page data |
| Canonical tags | Prevent duplicate URLs splitting signals | Self-referencing canonicals on every page |
| XML sitemap | Tells engines what exists and when it changed | Generated from the same data as the pages |
| robots.txt | Controls crawlers, including OAI-SearchBot and GPTBot | Explicit policy you approve |
| Structured data | Machine-readable facts about business and pages | Organization, LocalBusiness, Service, FAQ as applicable |
| IndexNow | Immediate change notification to Bing and partners | Key installed, pings on publish |
| Redirects | Preserve old URLs after changes | Redirect map maintained in the codebase |
| Core Web Vitals | Google's page experience thresholds | Measured on real devices, fixed at the source |
Core Web Vitals thresholds
Google's thresholds, published on web.dev, are measured at the 75th percentile of page loads. Redenn builds are checked against them before launch.
| Metric | Measures | Good threshold |
|---|---|---|
| Largest Contentful Paint (LCP) | Loading of the main content | 2.5 seconds or less |
| Interaction to Next Paint (INP) | Responsiveness to taps and clicks | 200 milliseconds or less |
| Cumulative Layout Shift (CLS) | Visual stability | 0.1 or less |
What it costs
Search Setup is CA$99 one-time and is bundled into Business, Business Plus and Growth System. Local Search Foundation at CA$199 adds Google Business Profile optimization; Search + AI Foundation at CA$299 adds entity clarity and AI crawler policy; Complete Search Foundation from CA$499 adds a content plan and internal linking architecture. Audits and fixes on sites Redenn did not build are quoted after the crawl.
Limitations and honest notes
Technical SEO removes obstacles; it does not create demand. Google states that its AI features use the core index and have no special requirements, so there is no technical trick that earns citations. Redenn never guarantees rankings.
Google removed the general FAQ rich result in 2023. FAQ structured data remains useful for machines and users, but it will not put expandable questions under your listing.
On platforms we do not control, such as a builder with limited access to the head or robots file, some fixes are impossible. The audit says which.
Questions
Is technical SEO a one-time job?
The setup is. Upkeep is needed as pages are added, URLs change or platforms update, which is why Search Growth includes technical maintenance.
What is structured data?
Code on the page that describes your business, services and content in a format search engines and AI systems read directly. It removes guesswork about what a page is.
Should I block AI crawlers?
It is a choice, made per crawler. OAI-SearchBot finds and links to your site in ChatGPT search; GPTBot gathers training data. We set the policy you decide on and document it.
Does FAQ schema still give rich results?
No. Google removed the general FAQ rich result in 2023. FAQs still help readers and machines; they just do not produce that display any more.
Related
Services
- Search + AI VisibilityMonthly plan covering technical SEO, citable content, entity consistency and AI-crawler readiness, from CA$699.
- Website PerformanceCore Web Vitals passed by default on Redenn builds; audits and root-cause fixes quoted for other sites.
- Website DevelopmentNext.js, React and TypeScript builds deployed to Vercel, with the search foundation included from CA$499.
- Content MarketingTwo researched pages a month with technical upkeep, internal linking and reporting, from CA$499.
- Local SearchGoogle Business Profile, local pages, a review workflow and monthly reporting for one location, from CA$299.
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