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Conversion optimization: more inquiries from the visitors you already have
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The short answer
Conversion optimization means getting more calls, forms and bookings from the traffic you already earn or pay for, by finding where visitors hesitate and fixing it. Redenn measures with analytics events and call tracking, prioritizes fixes by evidence, and ships them as website changes. It is included in the Search Everywhere plan and quoted as a standalone audit.
What changes
- Every call, form and booking tracked to the page and source it came from
- Forms shortened and calls to action placed where mobile visitors look
- Speed and layout problems that cause abandonment fixed at the source
- Decisions made on your own data rather than on industry folklore
What is included
- Analytics events for calls, forms, bookings and chat
- Call tracking on tracked numbers where useful
- Page-by-page review of drop-off points on mobile and desktop
- Prioritized fix list with expected effort for each item
- Implementation of fixes as website changes
- Before-and-after comparison in the monthly report
How it works
- 01
Measure
Tracking is installed or checked so we know what happens now, page by page.
- 02
Diagnose
We find where visitors leave and form a specific hypothesis for each page.
- 03
Fix
Changes shipped in priority order: the cheapest fix with the largest likely effect first.
- 04
Compare
Results compared over comparable periods and reported plainly.
Price
Included in Search Everywhere; standalone audits quoted
Prices are in Canadian dollars and exclude taxes. Any tax that applies is shown separately on your invoice.
Full price listWho this is for
Sites that already receive meaningful traffic, especially paid traffic, where each extra inquiry has a clear value: HVAC and roofing companies running ads, clinics, law and mortgage practices, gyms selling memberships.
For a site with a few dozen visits a month, the better investment is getting more visitors. We will say so rather than sell an audit that cannot produce a readable result.
Common problems and what they cost to fix
Most conversion problems are ordinary. The table lists the ones we see most, with the Redenn price that usually covers the fix.
| Problem | Fix | Usual cost |
|---|---|---|
| Phone number not tappable or hidden on mobile | Sticky call button and header phone link | Quoted as a website change |
| Form asks for too much | Shorter form with spam protection | Contact form CA$29 |
| No proof near the call to action | Reviews section pulled from Google | Quoted as a website change; review workflow from CA$149 |
| Unclear offer or jargon | Copy rewrite | Rewrite your content CA$49/page |
| Slow first render on phones | Performance work on images and scripts | Quoted after audit |
| No way to ask a quick question | Standard chat or AI Website Chat | CA$49 one-time or from CA$99/month |
What it costs
Conversion optimization is included in the Search Everywhere plan from CA$999 per month. As a standalone engagement it is quoted after we see your traffic and tracking, and the fixes are billed as quoted website changes or as add-ons at the prices above.
Prices are in Canadian dollars and exclude taxes. Any tax that applies is shown separately on your invoice.
Usage (AI, call minutes, SMS, email) is billed by each provider directly to your own account; none is included in our prices. Ask about a trial period to see your real usage first.
Limitations and honest notes
Small sites cannot run statistically valid split tests. We compare periods and use judgment, and we say so in the report instead of dressing it up.
We do not quote average conversion rates for your industry; they vary by traffic source and offer and are not useful benchmarks. Redenn does not guarantee an uplift.
Optimization cannot fix a weak offer, uncompetitive pricing or a phone nobody answers. Those come first.
For Ontario dentists we leave out the reviews fix: RCDSO rules bar patient reviews, testimonials and ratings on a dentist's own website.
Questions
Do you run A/B tests?
Only where traffic is high enough for a result to mean something. For most small-business sites we ship the change and compare periods, and the report is clear about which method was used.
What is a good conversion rate?
It varies with the source of traffic, the service and the offer, so a single figure would mislead. The useful number is your own rate, tracked over time.
How do you track phone calls?
Click-to-call events in analytics on mobile, and tracked numbers where you want to attribute calls to a campaign. Call tracking numbers carry telephony charges, billed by the provider directly to your own account.
Is this part of SEO?
They overlap. SEO brings visitors; conversion optimization turns them into inquiries. Search Everywhere includes both.
Related
Services
- Google Ads ManagementSearch campaigns, conversion tracking and landing pages in your own account; fee quoted, spend paid to Google.
- Search + AI VisibilityMonthly plan covering technical SEO, citable content, entity consistency and AI-crawler readiness.
- Website PerformanceRedenn builds are fast on a real phone and measured before launch; audits and root-cause fixes quoted for other sites.
- Website DesignFast, mobile-first design from a tested component system, priced by page count rather than by the hour.
- AI Website ChatA chat assistant set up with your services and prices that answers and captures leads day and night.
Guides
Industries
Grow it. With conversion optimization.
Tell us about your business and what you want more of. A written, fixed-price proposal follows within two business days.