Grow · Management fee quoted; ad spend is paid to Meta directly
Meta ads management for offers people did not know they wanted
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- Published
- Last reviewed
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The short answer
Meta ads reach people on Facebook and Instagram by location, interest and behaviour, which makes them suited to offers, events and visual services rather than urgent repairs. Redenn plans campaigns, prepares creative, installs the pixel and conversions API and manages lead forms. The management fee is quoted per account and ad spend is paid to Meta directly.
What changes
- An offer shown to the right neighbourhoods and interests instead of everyone
- Creative built from your real work and real customers, not stock imagery
- Leads from Meta forms landing in your CRM with an instant follow-up
- Reporting that shows cost per lead by campaign and creative
What is included
- Ad account and pixel or conversions API set up in your Business Manager
- Campaign strategy, audience and location targeting
- Ad creative: image and short video edits from your material, with copy
- Lead forms or landing pages, connected to your CRM
- Weekly creative rotation and budget management
- Monthly report of spend, leads and cost per lead
How it works
- 01
Offer and audience
We define what you are promoting, to whom, in which areas, and what a lead is worth.
- 02
Setup
Business Manager, pixel, audiences, lead forms and CRM connection configured; creative produced.
- 03
Run and rotate
Campaigns launch; creative is rotated as performance fades; budgets shift to what works.
- 04
Report
Monthly plain-language report with cost per lead and next month's plan.
Who this is for
Businesses with something to show or an offer to make: gyms and studios, salons, restaurants, renovation and landscaping companies with before-and-after work, home builders, realtors with listings. Meta works when the ad interrupts someone pleasantly.
It is a poor fit for emergency services. Nobody scrolls Instagram looking for a burst-pipe plumber; Google Ads serves that intent.
Google Ads or Meta ads?
The two platforms answer different moments. Many businesses use both; if budget only allows one, the table decides.
| Factor | Google Ads | Meta ads |
|---|---|---|
| Customer moment | Actively searching for the service | Browsing; discovers the offer |
| Best for | Urgent and high-intent services | Offers, events, visual work, memberships |
| Creative needed | Text ads, a good landing page | Photos, short video, ongoing rotation |
| Lead capture | Calls and forms on your site | On-platform lead forms or landing page |
| Targeting | Keywords and location | Location, interests, lookalikes |
| Typical follow-up | Answer the phone | Automated reply within minutes |
What it costs
Ad spend is billed by Meta to your own payment method. Redenn's management fee is quoted per engagement and covers strategy, setup, creative and management. Creative that needs a photographer or videographer on site is arranged and billed separately. Lead follow-up automation from CA$149 is strongly recommended, because Meta leads go cold quickly.
Limitations and honest notes
Meta applies special rules to ads about housing, credit and employment, which limits targeting for realtors, mortgage brokers and recruiters. We plan within those rules rather than around them.
Following up Meta leads by email or SMS is a commercial electronic message under CASL: the lead form must capture consent, and messages must identify you and offer an unsubscribe.
Creative fatigue is real. Campaigns need fresh photos and video from you on a regular basis, and results vary with the offer more than with the targeting. Redenn does not guarantee leads or cost per lead.
Questions
Do I need to post organically to run Meta ads?
No, but a page with recent posts and reviews makes ads more credible. Social media management can cover that if you do not have time.
Who owns the ad account and the pixel?
You do. Everything is set up in your Business Manager with Redenn as a partner, and it stays with you.
Why are Meta leads lower quality than Google leads?
They are usually earlier in the decision. That is why instant follow-up and a clear offer matter more on Meta; without both, the leads are wasted.
Can you run Google Ads and Meta ads together?
Yes, and the reporting keeps them separate so you can see which platform produces which leads.
Related
Services
- Google Ads ManagementSearch campaigns, conversion tracking and landing pages in your own account; fee quoted, spend paid to Google.
- Social Media ManagementA monthly calendar and scheduled posts built from your real work, quoted by channels and cadence.
- Lead Follow-Up AutomationInstant reply, reminders and hand-off rules so no enquiry sits unanswered, from CA$149 one-time.
- Conversion OptimizationMeasure where visitors hesitate, fix it, and track calls and forms; included in Search Everywhere or quoted standalone.
- Lead PipelineStages, owners, next actions and stuck-lead alerts built into your CRM, from CA$299.
Guides
Grow it. With meta ads management.
Configure a website in minutes, or ask for a written quote. Quotes arrive within two business days.