For real estate agents and teams in Canada
Websites, search and automation for realtors and real estate teams
- Published
- Published
- Last reviewed
- Reviewed
The short answer
A realtor's website should do what the brokerage template cannot: show your neighbourhoods, your process and your results in your own voice, capture buyers and sellers early, and keep following up for the months a real estate decision takes. Redenn builds agent and team sites on Next.js with neighbourhood pages, valuation requests and a CRM-driven follow-up system, from CA$499 for a Business site.
The problems we hear from real estate agents and teams
- My brokerage site is a template with my photo on it; it looks like every other agent's.
- Portal leads are expensive, shared with three other agents, and rarely answer the phone.
- Sellers want to know what their home is worth before they will talk to me, and I have no way to capture that.
- I know three neighbourhoods better than anyone and the site does not show it.
- A buyer I met at an open house in March buys in November with someone else because I stopped following up.
- I am not sure what I am allowed to put on my own site under the regulator's advertising rules.
The solution architecture
Each piece maps to a real Redenn service with a published price.
A personal or team site that is yours
A design that carries your name and brokerage identification correctly, with your process, your story and your listings, on a domain you own. Not a template shared with the office.
Website DesignNeighbourhood pages that prove local knowledge
A page for each community you work in, with what you actually know: housing types, streets, schools and amenities described in your words, recent work where your board permits, and a contact path. The pages an AI assistant can cite when someone asks about the area.
Local SearchHome valuation request
A form that asks for the address and a few details and promises a personal reply, not an instant algorithm. It captures sellers months before they list.
Conversion OptimizationFollow-up that lasts as long as the decision
Buyers and sellers get a sequence of useful messages over months, with a stop when they reply and a hand-off to you at the right moment. Built with CASL consent from the first form.
Lead Follow-Up AutomationListings where your board allows
Where your board's data feed and rules permit, listings are displayed on your site with the required attribution. Where they do not, your own listings are published from the CMS with the seller's consent.
Website DevelopmentA CRM with buyer and seller pipelines
CRM Setup with two pipelines, source tracking from every form and open house sign-up, and reminders for anniversaries and check-ins.
CRM SetupChat that answers at 11 p.m.
AI Website Chat trained on your neighbourhoods and process answers first questions and captures the contact, so a late-night browser becomes a lead you can call tomorrow.
AI Website Chat
Where real estate agents and teams usually start
How customers find a realtor in Canada
Most people find a realtor through a referral, a past relationship, an open house or a listing, and then check the agent online before calling. The website rarely produces the first contact on its own; it confirms or kills the decision. The exception is neighbourhood expertise: a searcher asking about a specific community, and increasingly asking an AI assistant, can find an agent whose pages answer the question.
Google states that its AI features in Search use the core Search index and ranking systems with no special requirements beyond standard SEO practice. For an agent, that means real neighbourhood content, accurate business information and a fast site are what get surfaced, in classic results and in AI summaries alike. Thin pages generated for every suburb do not help and we do not build them.
What a realtor website must do
It should establish who you are, capture buyers and sellers early, and comply with your regulator's and brokerage's advertising rules without effort.
| Page or feature | Purpose |
|---|---|
| About and process page | Your voice, your approach, brokerage identification as required. |
| Neighbourhood pages | Proof of local knowledge; the citable content. |
| Home valuation request | Captures sellers months before listing. |
| Buyer guide with sign-up | Captures buyers early and starts the follow-up sequence. |
| Listings (board permitting) or featured listings | Shows current work with required attribution. |
| Reviews and testimonials | Where your regulator and brokerage allow them. |
| Open house sign-up | Every attendee into the CRM with a source. |
Automation and CRM for realtors
Real estate follow-up fails because it has to last months and the agent is busy. The automation sends useful, non-pushy messages on a schedule, stops when the person replies, and tells you when to call. The CRM shows every buyer and seller by stage and source, so you know which open house or which neighbourhood page produced the business.
Worked example at published prices: Business Plus at CA$799 for eight pages including three neighbourhood pages, CRM Setup from CA$299, Lead Follow-Up Automation from CA$149 and AI Website Chat from CA$99/month, hosted on Redenn Business at CA$199/year. Additional neighbourhood pages are CA$49 each as standard pages, or from CA$99 with copywriting.
- Valuation request acknowledged instantly with a personal reply promised.
- Buyer and seller sequences over months with stop rules.
- Open house sign-ups into the CRM with the property as the source.
- Anniversary and check-in reminders to you.
Compliance and trust
Real estate is regulated provincially (Ontario's RECO and British Columbia's BCFSA are examples), and regulators and brokerages set advertising rules on matters such as displaying the brokerage name, using the correct registrant title, and advertising listings only with the seller's consent. Confirm the rules that apply to you and your brokerage before the site is built; we design the identification blocks so they are consistent on every page.
Follow-up emails and texts are commercial electronic messages under CASL, so consent is captured on every form and every message carries identification and an unsubscribe option. Forms collect personal information and should carry a privacy notice under PIPEDA or the equivalent provincial law. Quebec agents must make the site available in French. The site never promises a sale price or a time to sell.
Questions
Can I have my own site if my brokerage provides one?
Usually yes, subject to your brokerage's policy and your regulator's advertising rules on identification. Many agents run a personal site alongside the brokerage template. Confirm the rules with your broker of record first.
Can listings appear on my site?
Where your board's data feed and rules allow, yes, with the required attribution. Otherwise your own listings are published from the CMS with the seller's consent.
Is a months-long email sequence allowed under CASL?
Yes, with consent captured at the form, identification in every message and a working unsubscribe. We build the sequence that way from the start.
What does a realtor website cost with Redenn?
Business at CA$499 covers five pages. Business Plus at CA$799 adds a CMS for listings and neighbourhood posts. A Growth System from CA$1,299 includes CRM integration and chat for teams.
Will the site generate leads?
It is built to capture the people who already found you and to surface your neighbourhood expertise. We do not guarantee lead volume or rankings.
Sources
- AI features and your website, Google Search Central. Accessed 2026-09-24.
- Canada's Anti-Spam Legislation (CASL), Government of Canada. Accessed 2026-09-24.
- The Personal Information Protection and Electronic Documents Act (PIPEDA), Office of the Privacy Commissioner of Canada. Accessed 2026-09-24.
- Charter of the French Language, Office québécois de la langue française. Accessed 2026-09-24.
Related
Services
- Website DesignFast, mobile-first design from a tested component system, priced by page count rather than by the hour.
- Local SearchGoogle Business Profile, local pages, a review workflow and monthly reporting for one location, from CA$299.
- Lead Follow-Up AutomationInstant reply, reminders and hand-off rules so no enquiry sits unanswered, from CA$149 one-time.
- CRM SetupPipeline, fields, users, lead sources and contact import configured in your CRM, from CA$299.
- AI Website ChatA chat assistant trained on your services and prices that answers and captures leads day and night, from CA$99/month.
- Conversion OptimizationMeasure where visitors hesitate, fix it, and track calls and forms; included in Search Everywhere or quoted standalone.
Guides
Build the system real estate agents and teams actually need.
Configure a website in minutes, or ask for a written quote. Quotes arrive within two business days.