Website development life cycle
From your first idea to launch day, in eight clear phases
Every project follows the same proven path, and you watch it happen in your own client portal. The ship date is in your written quote, which arrives within two business days.
- 01Requirement analysis
- 02Scope, quote and kickoff
- 03Sitemap and wireframes
- 04Visual design
- 05Development
- 06Content and search setup
- 07Testing and quality checks
- 08Launch and handover
Phase by phase
What happens, what you do, what you see
Each phase ends with something you can review and approve. Nothing moves forward without you.
- Phase 1
Requirement analysis
We learn the business before we design anything.
- Goals and customers
- Pages and features needed
- Existing site and content
- Canadian rules that apply
Written requirements
- Answer a short questionnaire or a 30-minute call
- Requirements document to approve
- Phase 2
Scope, quote and kickoff
A fixed price and a ship date, in writing.
- Written scope
- Fixed price in CAD
- Ship date
- Deposit and kickoff
Signed quote and project plan
- Approve the quote and pay the deposit
- Portal login arrives by email
- Phase 3
Sitemap and wireframes
The shape of the site, before the colours.
- Sitemap
- Page wireframes
- Content plan
- Calls to action
Approved page structure
- Comment directly on the wireframes
- Wireframes with pinned comments
- Phase 4
Visual design
Your brand, applied to real pages.
- Colours and type
- Home page design
- Inner page designs
- Mobile layouts
Approved designs
- Click on any spot to leave a comment
- Designs, comments and revisions
- Phase 5
Development
Built on Next.js, page by page, on a private staging link.
- Pages and components
- Forms and booking
- CMS and integrations
- Speed and security
Working staging site
- Review each page as it is finished
- Staging link and page-by-page progress
- Phase 6
Content and search setup
Words, images and the search foundation.
- Copy placed or written
- Images optimized
- Titles and descriptions
- Structured data and sitemap
Content-complete site
- Send content or approve the copy we write
- Content checklist
- Phase 7
Testing and quality checks
Checked before you ever have to find a problem.
- Phones, tablets and desktops
- Forms and links
- Speed and accessibility
- Search and crawler checks
QA report
- Final review on staging
- QA checklist, every item ticked
- Phase 8
Launch and handover
Live on your domain, with everything in your name.
- Domain and SSL
- Go live
- Search Console and analytics
- Handover and training
Live website
- Say go
- Launch confirmation and handover documents
Your client portal
Watch your website being built. Comment right on the page.
As soon as we agree and start, you get your own login. No chasing, no phone tag, no long emails.
Example project
Business website
- Requirement analysisDone
- Scope, quote and kickoffDone
- Sitemap and wireframesDone
- Visual designDone
- DevelopmentIn progress
- Content and search setupNext
- Testing and quality checksNext
- Launch and handoverNext
Can this heading be bigger?
Fixed
Use our storefront photo here.
In progress
Project messages
Wireframes look great. Approved.
Thanks! Designs will be in your portal by Friday.
Illustration of the portal. Your project, pages and dates will be your own.
No need to call or email
Everything in one simple place
- Login on day onePortal access arrives the moment the quote is approved.
- Progress, always currentA progress bar and phase list against your ship date.
- Comment on the pageClick the exact spot you want changed. No long emails.
- One thread for everythingQuestions, files and approvals in one place.
- Notified when it mattersAn email when something needs your eyes, never spam.
- Simple by designBig buttons, plain words, pictures. No training needed.
Punctual, professional
Your ship date is a commitment.
The date is written into your quote before work starts. We plan every phase back from it, and your portal shows progress against it every day, so you always know where things stand.
Ship date in writing
Agreed before the deposit
- 01Requirement analysis
- 02Scope, quote and kickoff
- 03Sitemap and wireframes
- 04Visual design
- 05Development
- 06Content and search setup
- 07Testing and quality checks
- 08Launch and handover
Questions about the process
How do I follow the progress of my project?Example
When you approve the quote, you receive login details for the client portal. It shows a progress bar, the phase the project is in, what is done and what is next, against the ship date in your quote.
- 1
Quote approved
Portal login arrives by email.
- 2
Requirements confirmed
Progress bar moves to the next phase.
- 3
Wireframes posted
You get a notification to review them.
- 4
Your comments answered
Each one is marked fixed in the portal.
How do I ask for changes?Example
Open the page in the portal, click the exact spot you want changed and type your comment. We see it pinned to that spot, fix it, and mark it done so you can check.
The usual way
- Phone call or long email
- "The heading near the top, on the left"
- Changes get lost between messages
With the Redenn portal
- Click the heading, type the change
- The comment is pinned to that exact spot
- Marked fixed, with a notification
Do I still need to call or email?
No. Questions, comments, files and approvals all live in the portal, in one thread per project. You can still reach us any time, but you should never need to chase an update.
What if the project falls behind?
The ship date is in your written quote, and the portal shows progress against it every day. If anything could affect the date, such as late content, you see it in the portal before it becomes a problem.
Ready to start your project?
Configure a website in minutes, or ask for a written quote. Quotes arrive within two business days.