For dental practices in Canada
Websites, booking and automation for dental practices
- Published
- Published
- Last reviewed
- Reviewed
The short answer
A dental practice website has to make it easy for a new patient to choose you and book, reduce the front desk's phone load, and handle personal health information carefully. Redenn builds dental sites on Next.js with online booking, appointment reminders and non-clinical call coverage, from CA$799 for a Business Plus site, with privacy and provincial advertising rules designed in.
The problems we hear from dental practices
- New patients call while the front desk is checking someone out, and they go to voicemail and then to the practice down the street.
- Patients want to book online at night, and we still ask them to phone during office hours.
- No-shows and late cancellations leave chairs empty that we could have filled.
- The first question is always whether we accept their insurance or direct bill, and the site does not answer it.
- We are nervous about what we can say online because our college has advertising rules.
- Recall reminders are a manual job and patients drift away between cleanings.
The solution architecture
Each piece maps to a real Redenn service with a published price.
Online booking for new and existing patients
Booking connected to your practice management system where it offers a booking link, or to a scheduling calendar where it does not, with confirmation and reminders. Hygiene, emergency and consultation appointment types kept separate.
Booking SystemsNon-clinical call coverage
The AI Receptionist answers overflow and after-hours calls, gives hours and directions, captures the caller's name, contact and the type of appointment wanted, and hands the summary to the front desk. It is configured to take contact details and appointment intent, not clinical history.
AI ReceptionistReminders and recall messages
Appointment confirmations and reminders by SMS or email, and hygiene recall reminders on the schedule your practice sets, with the consent records kept.
Appointment AutomationInsurance and direct billing answered up front
A page that explains how billing works in your practice, which plans you commonly work with and what direct billing means, in plain words, so the first phone question is already answered.
Conversion OptimizationNew patient intake without paper
Secure online forms for new patient details and medical history, delivered to the practice through a private channel rather than plain email, with retention rules you control.
Document AutomationLocal search for the neighbourhoods you draw from
Google Business Profile with the right categories, providers and services, plus pages for the services patients actually search for: cleanings, emergency dental, children's dentistry, implants, clear aligners.
Local SearchReview requests that respect your college's rules
A request after visits with a direct link, configured to fit your provincial regulator's position on testimonials and reviews in advertising.
Review Automation
Where dental practices usually start
How customers find a dentist in Canada
Most new patients arrive one of three ways: a search for a dentist near them after a move or a change of insurance, a search for a specific need such as an emergency or a child's first visit, or a referral from a friend who then checks the website and reviews before booking. In every case the website is where the decision gets confirmed, and booking friction is where it gets lost.
Google states that its AI features in Search use the core Search index and ranking systems with no special requirements beyond standard SEO practice, so the same things count: clear service pages, an accurate Google Business Profile with providers and hours, and consistent practice details across directories. AI assistants summarizing local practices draw on the same information.
What a dental website must do
It should answer the three questions every prospective patient has (do you take new patients, what will it cost or how is it billed, can I book now) and reduce the front desk's phone load.
| Page or feature | Purpose |
|---|---|
| New patients page with booking | States you accept new patients and lets them book immediately. |
| Insurance and billing page | Answers the direct billing question before the call. |
| Service pages for common searches | Cleanings, emergencies, children's dentistry, implants, aligners. |
| Emergency dental page | Clear hours and how urgent cases are handled. |
| Providers page | Names, credentials and languages spoken; a trust page. |
| Secure intake forms | Collects new patient details through a private channel. |
| Location and parking details | The small practical questions that fill the phone. |
Automation and CRM for dental practices
A dental practice already has a practice management system; the website and automation should feed it rather than compete with it. Booking, reminders and recall run from the system that holds the schedule, and the website's forms and calls land in a simple front-desk queue.
Worked example at published prices: Business Plus at CA$799 with booking and a CMS, AI Receptionist from CA$149/month for overflow and after-hours, and a reminder workflow from CA$149. Hosting on Redenn Business is CA$199/year; if intake forms need a database and authentication, Redenn Dynamic at CA$49/month applies. Telephony usage is billed separately.
- Booking confirmations and reminders with a reschedule link.
- Waitlist notification when a cancellation opens a slot.
- Recall reminders on the interval your practice sets.
- Front-desk queue with every web and phone request and its source.
Compliance and trust
Dentists are regulated by a provincial college, and several colleges set rules on advertising, including limits on testimonials, comparative claims and superlatives. Confirm your college's current guidance before publishing reviews, before-and-after images or any claim of being the best. The site is built so those elements can be switched off without a redesign.
Health information is subject to provincial health privacy legislation in addition to PIPEDA, and Quebec's Law 25 adds obligations such as a designated privacy officer. Intake forms should travel through a private channel, not plain email, and the site should state what is collected, why and for how long. Recall reminders are part of care; promotional messages need CASL consent and an unsubscribe option. In Ontario, organizations with 50 or more employees must meet WCAG 2.0 Level AA under the AODA, and an accessible site is good practice for a smaller practice regardless.
Questions
Can the AI Receptionist handle patient calls safely?
It is configured for non-clinical tasks: hours, directions, appointment requests and contact details. It does not collect clinical history and it hands every summary to the front desk. Telephony usage is billed separately from the CA$149/month plan.
Does online booking work with our practice software?
Where your practice management system offers online booking or a booking link, we integrate with it. Where it does not, a scheduling calendar with reminders is used and the front desk confirms in the system.
Can we show patient reviews on the site?
That depends on your provincial college's advertising rules. We build the review section so it can be enabled or disabled, and we recommend you confirm the current guidance first.
How are new patient forms kept private?
Forms are delivered through a private, access-controlled channel rather than plain email, with retention you control. This usually means Redenn Dynamic hosting at CA$49/month for the database and authentication.
What does a dental website cost with Redenn?
Business Plus at CA$799 is the usual starting point because it includes booking. A Growth System from CA$1,299 adds website chat, CRM integration and the Search + AI Foundation for multi-provider practices.
Sources
- AI features and your website, Google Search Central. Accessed 2026-09-24.
- The Personal Information Protection and Electronic Documents Act (PIPEDA), Office of the Privacy Commissioner of Canada. Accessed 2026-09-24.
- Law 25: Act to modernize legislative provisions as regards the protection of personal information, Commission d'accès à l'information du Québec. Accessed 2026-09-24.
- Canada's Anti-Spam Legislation (CASL), Government of Canada. Accessed 2026-09-24.
- How to make websites accessible (AODA), Government of Ontario. Accessed 2026-09-24.
Related
Services
- Booking SystemsCustomers pick a service and time, it lands in your calendar, both sides get a confirmation; CA$99 one-time.
- AI ReceptionistAnswers the calls you miss, captures the need, books or routes, and messages you the summary, from CA$149/month.
- Appointment AutomationConfirmations, reminders, reschedule links and no-show follow-up around the bookings you already take, from CA$149.
- Document AutomationQuotes, contracts, intake forms and reports generated from data you already hold, from CA$149 per document.
- Local SearchGoogle Business Profile, local pages, a review workflow and monthly reporting for one location, from CA$299.
- Review AutomationA direct review link sent automatically when a job closes, with one polite follow-up, from CA$149.
Guides
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