For dental practices in Canada
Websites, booking and automation for dental practices
- Published
- Published
- Last reviewed
- Reviewed
The short answer
A dental practice website has to make it easy for a new patient to choose you and book, reduce the front desk's phone load, and handle personal health information carefully. Redenn builds dental sites on Next.js with online booking, appointment reminders and non-clinical call coverage. Your practice keeps control of patient information and Redenn works as your service provider; we sign a written agreement on how we handle your patients' information when you ask for one. Your college's advertising rules shape what the site says.
Common problems for dental practices
- New patients call while the front desk is checking someone out, reach voicemail and book with the practice down the street.
- Patients want to book online at night, but the practice still asks them to phone during office hours.
- No-shows and late cancellations leave chairs empty that could have been filled.
- The first question is usually whether the practice accepts a patient's insurance or bills directly, and the site does not answer it.
- Practices are unsure what they can say online, because the provincial college has advertising rules.
- Recall reminders are manual work, and patients drift away between cleanings.
What we build
Each piece maps to a real Redenn service, with a published price or a written quote.
Online booking for new and existing patients
Booking connected to your practice management system where it offers a booking link, or to a scheduling calendar where it does not, with confirmation and reminders. Hygiene, emergency and consultation appointment types kept separate.
Booking SystemsNon-clinical call coverage
The AI Receptionist answers overflow and after-hours calls, says it is an AI assistant at the start of each call, gives hours and directions, captures the caller's name, contact and the type of appointment wanted, and hands the summary to the front desk. It is configured to take contact details and appointment intent, not symptoms, treatment details or clinical history.
AI ReceptionistReminders and recall messages
Appointment confirmations and reminders by SMS or email, and hygiene recall reminders on the schedule your practice sets, with the consent records kept. A recall reminder that promotes a service is a commercial electronic message under CASL, so it identifies the practice and includes an unsubscribe link.
Appointment AutomationInsurance and direct billing answered up front
A page that explains how billing works in your practice, which plans you commonly work with and what direct billing means, in plain words, so the first phone question is already answered.
Conversion OptimizationNew patient intake without paper
Secure online forms for new patient details and medical history, delivered to the practice through a private channel rather than plain email, with retention rules you control.
Document AutomationLocal search for the neighbourhoods you draw from
Google Business Profile with the right categories, providers and services, plus pages for the services patients actually search for: cleanings, emergency dental, children's dentistry, implants, clear aligners.
Local SearchReview requests that respect your college's rules
A request after visits with a direct link to your Google review form. For Ontario practices we never add a review widget or testimonial carousel to the site.
Review Automation
Where dental practices can start
Business Plus
CA$799
Eight pages, booking and a blog for a business that publishes.
Growth System
from CA$1,299
Ten or more pages with Search + AI foundation, CRM and chat wired in.
Prices are in Canadian dollars and exclude taxes. Any tax that applies is shown separately on your invoice.
How customers find a dentist in Canada
Most new patients arrive one of three ways: a search for a dentist near them after a move or a change of insurance, a search for a specific need such as an emergency or a child's first visit, or a referral from a friend who then checks the website and reviews before booking. In every case the website is where the decision gets confirmed, and booking friction is where it gets lost.
Google states that its AI features in Search use the core Search index and ranking systems with no special requirements beyond standard SEO practice, so the same things count: clear service pages, an accurate Google Business Profile with providers and hours, and consistent practice details across directories. AI assistants summarizing local practices draw on the same information.
What a dental website must do
It should answer the three questions every prospective patient has (do you take new patients, what will it cost or how is it billed, can I book now) and reduce the front desk's phone load.
| Page or feature | Purpose |
|---|---|
| New patients page with booking | States you accept new patients and lets them book immediately. |
| Insurance and billing page | Answers the direct billing question before the call. |
| Service pages for common searches | Cleanings, emergencies, children's dentistry, implants, aligners. |
| Emergency dental page | Clear hours and how urgent cases are handled. |
| Providers page | Names, credentials and languages spoken; a trust page. |
| Secure intake forms | Collects new patient details through a private channel. |
| Location and parking details | The small practical questions that fill the phone. |
Automation and CRM for dental practices
A dental practice already has a practice management system; the website and automation should feed it rather than compete with it. Booking, reminders and recall run from the system that holds the schedule, and the website's forms and calls land in a simple front-desk queue.
Worked example at published prices: Business Plus at CA$799 with booking and a CMS, AI Receptionist from CA$149/month for overflow and after-hours, and a reminder workflow from CA$149. Redenn hosting is optional: Redenn Business is CA$199/year, or Redenn Dynamic is CA$49/month if intake forms need a database and authentication. Usage (AI, call minutes, SMS, email) is billed by each provider directly to your own account; none is included in our prices. Ask about a trial period to see your real usage first.
- Booking confirmations and reminders with a reschedule link.
- Waitlist notification when a cancellation opens a slot.
- Recall reminders on the interval your practice sets.
- Front-desk queue with every web and phone request and its source.
Compliance and trust
Dentists are regulated by a provincial college, and several colleges set rules on advertising, including limits on testimonials, comparative claims and superlatives. In Ontario, the RCDSO bars patient testimonials, reviews and ratings on a dentist's own website and social media, so we never add a review widget or testimonial carousel there. Before-and-after images and specialist wording need college approval. Check your college's current rules before publishing any of these or any claim of being the best.
In Ontario, dentists are health information custodians under PHIPA; a web or AI vendor handling patient information, Redenn included, acts as the custodian's agent or electronic service provider. We sign a written agreement on how we handle your patients' information when you ask for one. Booking, recall reminders and the AI Receptionist stay non-clinical: no symptoms or treatment details in chat, calls or transcripts. Most other provinces have their own health privacy law, and PIPEDA or a substantially similar provincial law covers other personal information. Quebec's Law 25 adds obligations such as a person in charge of protecting personal information. This is general information, not legal advice. Intake forms should travel through a private channel, not plain email, and the site should state what is collected, why and for how long. Promotional messages, including a recall reminder that promotes a service, are commercial electronic messages under CASL and need consent, identification and an unsubscribe option. Ontario's Integrated Accessibility Standards Regulation requires designated public sector organizations and organizations with 50 or more employees in Ontario to make their public websites and web content conform to WCAG 2.0 Level AA, except live captions (1.2.4) and pre-recorded audio description (1.2.5). The rule covers sites they control and content published after January 1, 2012. An accessible site is good practice for a smaller practice regardless, and we build client sites to WCAG 2.1 AA.
Prices are in Canadian dollars and exclude taxes. Any tax that applies is shown separately on your invoice.
The customer journeySample
One new patient, from search to review
Most new patients choose a dental practice on a phone, in the evening, in a few minutes. Follow one sample patient from that search to a Google review and see what Redenn builds at each step, inside the advertising rules your college sets.
Sample: A family that has just moved and needs a dentist who takes new patients and bills their insurance directly.
Search
At 9 p.m. a parent searches for a family dentist nearby and compares the practices on the map.
What we build
A complete Google Business Profile with your providers, hours and services, and a page for each search patients make: cleanings, emergencies, children's dentistry.
Your website
They open your site looking for three answers: are you taking new patients, how is billing handled, and can they book tonight.
What we build
A fast, accessible site with a new patients page and a plain billing page. For Ontario practices there is no review widget and no testimonial carousel on the site.
Instant reply or booking
They book a new patient exam online. Another parent calls at lunch; the AI receptionist says it is an AI, takes the name, number and appointment type, and passes it to the front desk.
What we build
Online booking linked to your practice software where it offers a booking link, and the AI Receptionist for overflow and after-hours calls. It stays non-clinical: no symptoms or treatment details.
CRM follow-up
The family receives a confirmation, private intake forms and a reminder with a reschedule link. The front desk sees every web and phone request in one queue.
What we build
Confirmations, reminders and recall messages on the schedule you set, and intake forms that travel through a private channel, not plain email. A recall reminder that promotes a service is a commercial message under CASL, so it names the practice and carries an unsubscribe link.
Review request
After the visit, the patient gets a short message with a link to your Google review form.
What we build
A review request sent to every patient, not only the happy ones, with no incentive. For Ontario practices the reviews stay on Google and never appear on your own site.
Real projects from our work
There is no Canadian dental or clinic project in our published work yet. The closest are two healthcare sites we built for clients in India, shown as Indian work: a clinic site with appointment booking and a hospital site with department and consultant pages.
- Client projectWebsite
Doctor Poonam Sekhon
General Medicine · Patiala, India
A mobile-first clinic site with WhatsApp appointment booking and emailed lab reports
- Hand-coded HTML5
- CSS3
- vanilla JavaScript
- Client projectWebsite
Valens Hospital
healthcare · Bengaluru, India
Department and consultant pages, appointment requests and emergency details on every screen
- Next.js
- React
- Tailwind CSS
Try us first
No deposit to find out whether we are right for you.
- Your new homepage, free in 48 hoursSee your new homepage design free within 48 hours, before you pay anything. One per Canadian business, no obligation.Designed around your new patients page and online booking.No payment until you approve the design. Then 30% to start, 30% at a mid-project milestone and 40% at launch.Get my free design
- 7 days of free AI call answeringWe answer your missed calls free for 7 days with our AI receptionist. It says it is an AI at the start of each call.For non-clinical calls only: hours, directions and booking requests.Any call-forwarding charges on your own phone plan still apply.Start my free week
Provincial notes
General information, not legal advice. Rules change, so check the current version with your regulator or on the government's own site before you rely on it.
- Ontario
- The RCDSO bars patient testimonials, reviews and ratings on a dentist's own website and social media, so review work means asking patients for Google reviews and replying to them. Before-and-after images and specialist wording need college approval. Dentists are health information custodians under PHIPA; Redenn acts as your agent or electronic service provider, and we sign a written agreement on how we handle your patients' information when you ask for one.
- Quebec
- The Charter of the French Language, as amended by Bill 96, requires businesses operating in Quebec to make their commercial websites available in French; other languages can sit alongside. Law 25 adds privacy duties, such as naming a person in charge of protecting personal information.
- Other provinces
- Dentists are regulated by a provincial college, and several colleges limit testimonials, comparative claims and superlatives. Most provinces also have a health privacy law. Check your college's current rules before anything is published.
Questions
Can the AI Receptionist handle patient calls safely?
It is configured for non-clinical tasks: hours, directions, appointment requests and contact details. It says it is an AI assistant at the start of each call and whenever asked, it does not collect clinical history, and it hands every summary to the front desk. The plan is from CA$149/month. Usage (AI, call minutes, SMS, email) is billed by each provider directly to your own account; none is included in our prices. Ask about a trial period to see your real usage first.
Does online booking work with our practice software?
Where your practice management system offers online booking or a booking link, we integrate with it. Where it does not, a scheduling calendar with reminders is used and the front desk confirms in the system.
Can we show patient reviews on the site?
That depends on your provincial college. In Ontario, the RCDSO bars patient testimonials, reviews and ratings on a dentist's own website and social media, so we do not build a review section for Ontario dentists; review work there means asking patients for Google reviews and replying to them. Elsewhere, confirm your college's current rules first.
How are new patient forms kept private?
Forms are delivered through a private, access-controlled channel rather than plain email, with retention you control. If Redenn hosts the site, this usually means Redenn Dynamic hosting at CA$49/month for the database and authentication. Usage (AI, call minutes, SMS, email) is billed by each provider directly to your own account; none is included in our prices. Ask about a trial period to see your real usage first.
What does a dental website cost with Redenn?
Business Plus at CA$799 is the usual starting point because it includes booking. A Growth System from CA$1,299 adds website chat, CRM integration and the Search + AI Foundation for multi-provider practices. Prices are in Canadian dollars and exclude taxes. Any tax that applies is shown separately on your invoice.
Sources
- AI features and your website, Google Search Central. Accessed 2026-09-24.
- The Personal Information Protection and Electronic Documents Act (PIPEDA), Office of the Privacy Commissioner of Canada. Accessed 2026-09-24.
- Law 25: Act to modernize legislative provisions as regards the protection of personal information, Commission d'accès à l'information du Québec. Accessed 2026-09-24.
- Canada's Anti-Spam Legislation (CASL), Government of Canada. Accessed 2026-09-24.
- How to make websites accessible (AODA), Government of Ontario. Accessed 2026-09-24.
Related
Services
- Booking SystemsCustomers pick a service and time, it lands in your calendar, both sides get a confirmation.
- AI ReceptionistAnswers the calls you miss, captures the need, books or routes, and messages you the summary.
- Appointment AutomationConfirmations, reminders, reschedule links and no-show follow-up around the bookings you already take.
- Document AutomationQuotes, contracts, intake forms and reports generated from data you already hold.
- Local SearchGoogle Business Profile, local pages, a review workflow and monthly reporting for one location.
- Review AutomationA direct review link sent automatically when a job closes, with one polite follow-up.
Guides
Build the system dental practices actually need.
Tell us about your business and what you want more of. A written, fixed-price proposal follows within two business days.