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Reputation systems: earn reviews on purpose, not by accident
- Published
- Published
- Last reviewed
- Reviewed
The short answer
A reputation system is the routine that asks every customer for a review, responds to every review that arrives, and shows recent ones where prospects will see them. Redenn builds the review request workflow as a one-time automation, connects it to your CRM, booking or job list, and adds review display and monitoring. Reviews are never bought, incentivized or faked.
What changes
- Review requests go out after every completed job without anyone remembering to send them
- Every review, good or bad, gets a considered response within an agreed time
- Recent reviews appear on your website and in your social posts
- You hear about a negative review from the system, not from a customer
What is included
- Review request workflow triggered from your CRM, booking tool or invoice
- Email and SMS request templates with consent and unsubscribe handling
- Direct links to your Google review form and other platforms you choose
- Response routine with drafted replies for common situations
- Review display on your website
- Alerts for new reviews and a monthly count
How it works
- 01
Trigger
We pick the moment a job is genuinely done: invoice paid, appointment completed, delivery confirmed.
- 02
Message
Short, personal request templates in your voice, with a direct link and a consent record.
- 03
Respond
You or Redenn reply to each review using an agreed routine and tone.
- 04
Display
Reviews shown on your site and reused in social posts; monthly count reported.
Price
Review request workflow from CA$149
A lead follow-up, reminder, Google review request or notification workflow, built and tested. Usage (AI, call minutes, SMS, email) is billed by each provider directly to your own account; none is included in our prices. Ask about a trial period to see your real usage first.
Prices are in Canadian dollars and exclude taxes. Any tax that applies is shown separately on your invoice.
Full price listWho this is for
Any business where a prospect reads reviews before calling, which is most of them: plumbers, dentists, garages, salons, restaurants, clinics. It matters most for businesses that do good work but have few recent reviews because nobody asks.
Ontario dentists are a special case. RCDSO rules bar patient reviews, testimonials and ratings on a dentist's own website and social media, so for them the system asks patients for Google reviews and replies to them. Nothing is shown on the site or in social posts. Ontario physiotherapy clinics get the same approach unless their college's current advertising standard allows a review display.
It is a poor fit if your process cannot tell you when a job is finished. In that case the CRM Setup or Booking work comes first, because the workflow needs a trigger.
How the system works
Four stages, each with a specific owner and tool. The system fails when any stage is left to memory.
| Stage | What happens | Owner | Tool |
|---|---|---|---|
| Ask | Request sent automatically after the job closes | Automation | Workflow from your CRM, booking or invoicing |
| Respond | Every review answered within the agreed time | You or Redenn | Alerts and drafted replies |
| Display | Recent reviews shown on the site and social | Redenn | Website reviews section, social posts |
| Monitor | New reviews and monthly totals tracked | Redenn | Alerts and monthly summary |
What it costs
The review request workflow is priced as the automation add-on, from CA$149 one-time. It is included in Local Search Management from CA$299 per month, which also covers review responses and monthly reporting. A reviews section on your site is quoted as a website change; it is not offered to Ontario dentists, or to Ontario physiotherapy clinics unless their college's rules allow it.
Prices are in Canadian dollars and exclude taxes. Any tax that applies is shown separately on your invoice.
Usage (AI, call minutes, SMS, email) is billed by each provider directly to your own account; none is included in our prices. Ask about a trial period to see your real usage first.
Limitations and honest notes
Redenn cannot remove legitimate negative reviews and will not try to bury them. We help you respond well and report reviews that breach platform policy.
Google's policies prohibit review gating, so the workflow asks every customer, not only the happy ones. That is also what keeps the reviews credible.
In Ontario, the RCDSO bars dentists from showing patient testimonials, reviews or ratings on their own website and social media. For Ontario dentists, the work is asking patients for Google reviews and replying to them; we do not show reviews on the practice's site or social posts. Check your college's current rules.
Review requests by email or SMS are electronic messages under CASL: consent is captured, the sender is identified and an unsubscribe is included. Nothing is sent to people who have not agreed to hear from you.
Questions
Can you remove a bad review?
Not if it is genuine. We can report reviews that break platform rules, and we help you write a calm, factual response that prospects will read as a point in your favour.
Is it legal to ask customers for reviews in Canada?
Asking is fine. Paying for reviews, writing fake ones or selectively filtering who is asked are not, under platform policy and consumer protection rules. Electronic requests must follow CASL. This is general information, not legal advice.
Which platforms should we collect reviews on?
Google first for almost every local business, then one industry platform if your customers use one. Spreading requests across many platforms weakens all of them.
How soon after a job should the request go out?
The same day, while the experience is fresh. The trigger is set to the moment the job is truly complete, such as payment or a completed appointment.
Related
Services
- Review AutomationA direct review link sent automatically when a job closes, with one polite follow-up.
- Google Business Profile OptimizationA complete, correctly categorized profile plus Search Setup and local structured data on your site.
- Local SearchGoogle Business Profile, local pages, a review workflow and monthly reporting for one location.
- CRM SetupPipeline, fields, users, lead sources and contact import configured in your CRM.
- Social Media ManagementA monthly calendar and scheduled posts built from your real work, quoted by channels and cadence.
Guides
Grow it. With reputation systems.
Tell us about your business and what you want more of. A written, fixed-price proposal follows within two business days.