For gyms, fitness studios and martial arts schools in Canada
Websites, trial follow-up and automation for gyms and studios
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The short answer
A gym or studio sells a habit, so the website's job is to get someone through the door for a trial and the automation's job is to follow up until they join, then help them keep showing up. Redenn builds gym sites with trial capture, a follow-up sequence, class schedules that use your membership software, and clear membership terms. The site and the follow-up automation are priced separately, so a studio can start with the site and add automation when it is ready.
Common problems for gyms, fitness studios and martial arts schools
- People sign up for a free trial and never come, and there is no system to follow up.
- The class schedule lives in the membership app, and the website shows a screenshot.
- The same ten membership questions come in by phone every day.
- Members quietly stop coming, and the gym finds out when they cancel.
- Leads come from Instagram and land in DMs that nobody owns.
- Owners are unsure of the rules for membership contracts and cancellations in their province.
What we build
Each piece maps to a real Redenn service, with a published price or a written quote.
Trial capture and follow-up
A trial or intro-offer form with an instant reply, a booking for the first visit, a reminder, and a sequence of check-ins after the visit until the person joins or asks to stop. The sequence is where trials become members.
Lead Follow-Up AutomationClass schedule and booking from your software
The schedule embedded from your membership platform where it offers one, so classes, waitlists and bookings stay in one system and the website never shows a stale screenshot.
Booking SystemsMembership pages with terms in plain words
Pages for each membership and program with pricing, what is included, and cancellation and freeze terms stated clearly, with a signup path that goes to your membership software.
Conversion OptimizationThe ten questions answered by chat
AI Website Chat, set up with your memberships, schedule and policies, answers the daily questions and captures a trial sign-up when the person is ready.
AI Website ChatMissed-visit nudges for retention
Where your membership software can share attendance, a friendly message goes to members who have not visited in a while, with a class suggestion. It counts as a commercial electronic message under CASL, so it goes only to members who consented and includes an unsubscribe option.
Email AutomationInstagram leads owned by someone
A link-in-bio page and a DM reply routine that send interested people to the trial form, so leads land in the CRM with a source instead of an unread inbox.
Social Media ManagementA lead pipeline with sources
CRM Setup with trial, visited, joined and lapsed stages, and the source of every lead, so you know whether Instagram, search or referrals fill the floor.
Lead Pipeline
Where gyms, fitness studios and martial arts schools can start
Business Plus
CA$799
Eight pages, booking and a blog for a business that publishes.
Growth System
from CA$1,299
Ten or more pages with Search + AI foundation, CRM and chat wired in.
Prices are in Canadian dollars and exclude taxes. Any tax that applies is shown separately on your invoice.
How customers find a gym in Canada
People look for a gym or studio near home or work, and they choose on proximity, vibe, price and whether the schedule fits. They look at photos and social media, check the schedule, and want a trial or intro offer that is easy to start. The trial visit is the sale; the website is what gets them to it.
Google states that its AI features in Search use the core Search index and ranking systems with no special requirements beyond standard SEO practice. A maintained Google Business Profile, program pages that describe who each class is for, and accurate hours are what Google can draw on, in classic results and AI summaries alike.
What a gym website must do
It should get a trial booked, answer the questions that fill the phone, and send members to the software they will use every week.
| Page or feature | Purpose |
|---|---|
| Trial or intro offer with booking | The primary conversion; starts the follow-up sequence. |
| Schedule from membership software | Always current; bookings stay in one system. |
| Membership and pricing pages with terms | Answers the cost question; states cancellation and freeze rules. |
| Program pages | Who each class or program is for, in plain words. |
| Coaches page | Credentials as held; the trust page. |
| Member login link | Sends members straight to the app or portal. |
| Link-in-bio page | One page for social traffic that leads to the trial. |
Automation and CRM for gyms and studios
The trial follow-up sequence is the automation that matters most, because the days after a trial visit are when a person decides whether to join. Second is the missed-visit nudge, because members who stop coming often cancel later. Both connect to the membership software where it allows it, and both are built with consent and stop rules.
Worked example at published prices: Business Plus at CA$799 with booking and a CMS, Lead Follow-Up Automation from CA$149 for trials, CRM Setup from CA$299 and AI Website Chat from CA$99/month. Usage (AI, call minutes, SMS, email) is billed by each provider directly to your own account; none is included in our prices. Ask about a trial period to see your real usage first. Hosting is optional: Redenn Business at CA$199/year, or we hand the site over for you to host. A Growth System from CA$1,299 bundles chat and CRM integration for a studio with several programs.
- Trial acknowledged, first visit booked and reminded.
- Post-visit check-ins until the person joins or opts out.
- Missed-visit nudge with a class suggestion for consenting members.
- Every lead recorded with its source.
Compliance and trust
Some provinces regulate gym and fitness membership contracts under consumer protection law, including cancellation rights and how contracts must be presented. Confirm the rules for your province and state your terms clearly on the membership pages and in the signup flow; the site is built so the terms are visible before anyone commits. Coach certifications should be shown as held.
Trial follow-ups, promotions and retention messages are commercial electronic messages under CASL and need consent, identification and an unsubscribe option. A reminder for a booked class does not need consent, but it should still identify the gym and offer an unsubscribe. Health-related intake, such as a fitness questionnaire, is sensitive personal information under PIPEDA or the equivalent provincial law and should be collected only when needed and stored privately. Quebec's Charter of the French Language, as amended by Bill 96, requires businesses operating in Quebec to make their commercial websites and publications available in French; other languages can sit alongside. The OQLF publishes the details.
Prices are in Canadian dollars and exclude taxes. Any tax that applies is shown separately on your invoice.
Questions
Can the schedule come from our membership software?
Yes, where the platform offers an embed or a public schedule. Bookings and waitlists then stay in that system and the website is always current.
How does trial follow-up work?
A trial sign-up gets an instant reply and a first-visit booking. After the visit, a short sequence of check-ins goes out and stops when the person joins, replies or opts out. Wording and timing are set with you.
Are retention messages allowed under CASL?
With consent, yes. Members opt in at signup, every message identifies the gym and includes an unsubscribe option, and class reminders for booked sessions are not promotional.
What does a gym website cost with Redenn?
Business Plus at CA$799 is the usual fit because it includes booking and a CMS. A Growth System from CA$1,299 adds chat, CRM integration and the Search + AI Foundation. Prices are in Canadian dollars and exclude taxes. Any tax that applies is shown separately on your invoice.
Sources
- AI features and your website, Google Search Central. Accessed 2026-09-24.
- Canada's Anti-Spam Legislation (CASL), Government of Canada. Accessed 2026-09-24.
- The Personal Information Protection and Electronic Documents Act (PIPEDA), Office of the Privacy Commissioner of Canada. Accessed 2026-09-24.
- Charter of the French Language, Office québécois de la langue française. Accessed 2026-09-24.
Related
Services
- Lead Follow-Up AutomationInstant reply, reminders and hand-off rules so no inquiry sits unanswered.
- Booking SystemsCustomers pick a service and time, it lands in your calendar, both sides get a confirmation.
- Conversion OptimizationMeasure where visitors hesitate, fix it, and track calls and forms; included in Search Everywhere or quoted standalone.
- AI Website ChatA chat assistant set up with your services and prices that answers and captures leads day and night.
- Email AutomationWelcome, quote follow-up, onboarding and reactivation sequences with CASL consent recorded.
- Lead PipelineStages, owners and next actions built into your CRM, with stuck-lead alerts as an automation add-on.
Guides
Canadian markets
Build the system gyms, fitness studios and martial arts schools actually need.
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