Automate · From CA$149 per sequence; email platform fees separate
Email automation that follows the rules and still gets read
- Published
- Published
- Last reviewed
- Reviewed
The short answer
Email automation sends the right message at the right moment without anyone writing it each time: a welcome after a signup, a follow-up after a quote, onboarding after a sale, a check-in after months of silence. Redenn builds each sequence from CA$149 one-time, connected to your CRM or forms, with CASL consent, identification and unsubscribe built into every message.
What changes
- Quotes are followed up on a schedule instead of when someone remembers
- New customers receive what they need to know without a phone call
- Dormant customers hear from you before they forget you
- Every message is compliant by construction, not by hoping
What is included
- Sequence design: triggers, timing, number of messages
- Copy for each email in your voice, with your review
- Consent capture on forms and a consent record in your CRM
- Sender identification and one-click unsubscribe on every message
- Sending domain setup (SPF, DKIM, DMARC) so mail is delivered
- Connection to your CRM, forms or booking system
How it works
- 01
Choose the sequences
We pick the two or three moments where an automated email genuinely helps, and skip the rest.
- 02
Write
Short, plain emails drafted for your review, one purpose each.
- 03
Build
Triggers, timing, consent checks and unsubscribe wired into your platform and tested.
- 04
Measure
Delivery, opens and replies reviewed after the first month; copy adjusted.
Who this is for
Businesses with a sales cycle or a customer relationship that lasts: accountants, mortgage brokers, immigration consultants, gyms, realtors, restaurants with a regulars list. If a customer's next step is predictable, an email can prompt it.
It is not for buying a list and blasting it. That breaks CASL and burns your sending domain, and Redenn will not build it.
Sequences we build
| Sequence | Trigger | Messages | Purpose |
|---|---|---|---|
| Welcome | Signup or first enquiry | 2 to 3 | Set expectations, introduce the team, one clear next step |
| Quote follow-up | Quote sent, no reply | 2 to 3 over two weeks | Answer objections, offer a call, close or close out |
| Onboarding | Sale or signed engagement | 3 to 5 | What happens next, documents needed, who to contact |
| Reactivation | No activity for a set period | 1 to 2 | A reason to come back, with an easy booking link |
| Newsletter | Monthly, manual send | 1 | Useful updates to people who asked for them |
What it costs
Each sequence is from CA$149 one-time as an Automation. The Newsletter add-on at CA$49 connects a signup form to your email platform. Email platform subscription fees are paid to the provider; CRM Setup from CA$299 gives sequences a reliable trigger and consent record.
Limitations and honest notes
CASL requires consent, sender identification and an unsubscribe mechanism for commercial electronic messages. We build all three in, and we keep the consent record, but the responsibility for sending only to people who agreed stays with you.
Deliverability depends on your domain's reputation and authentication. We set up SPF, DKIM and DMARC; we cannot fix a domain that has been used for spam.
Open and reply rates vary widely by audience, and Redenn does not quote benchmarks or guarantee results. Automated email supports a relationship; it does not replace a phone call when one is needed.
Questions
Which email platform do you use?
The one you have, if it supports automation and consent records. If you have none, we recommend one that fits your CRM and volume; the subscription is paid to the provider.
What counts as consent under CASL?
Express consent is the person clearly agreeing to receive commercial messages, recorded with the date and method. Some existing relationships allow implied consent for a limited time. We capture express consent wherever possible and record it.
Can I send a monthly newsletter?
Yes, to people who signed up. The Newsletter add-on handles the signup; the sequence work covers the template and the compliance footer.
Will my emails land in spam?
Properly authenticated domains sending wanted mail to people who consented rarely do. Purchased lists and unauthenticated domains usually do.
Related
Services
- Lead Follow-Up AutomationInstant reply, reminders and hand-off rules so no enquiry sits unanswered, from CA$149 one-time.
- SMS AutomationReminders, confirmations, lead replies and review requests by text, with consent first, from CA$149.
- CRM SetupPipeline, fields, users, lead sources and contact import configured in your CRM, from CA$299.
- Content MarketingTwo researched pages a month with technical upkeep, internal linking and reporting, from CA$499.
- Review AutomationA direct review link sent automatically when a job closes, with one polite follow-up, from CA$149.
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