For law firms and sole practitioners in Canada
Websites, intake and automation for law firms
- Published
- Published
- Last reviewed
- Reviewed
The short answer
A law firm's website should explain each practice area in the client's language, take intake in a way that supports a conflict check, and make sure a call during court still becomes a consultation. Redenn builds firm sites on Next.js with structured intake, consultation booking and call coverage. Testimonials, results and specialist wording can be removed without a redesign if your law society's rules require it.
Common problems for law firms and sole practitioners
- Lawyers spend the day in court or at a closing, calls go to voicemail, and some of those calls were new matters.
- People email their whole story before anyone has checked for conflicts.
- Prospects ask what it costs, and the site says nothing about fees or consultations.
- The practice areas page is a list of nouns, so nobody can tell whether the firm handles their situation.
- Consultations get booked through rounds of email, and no-shows are common.
- Firms are cautious about what they say online, because the law society has marketing rules.
What we build
Each piece maps to a real Redenn service, with a published price or a written quote.
Practice area pages in the client's language
Each area gets a page organized around the situations people are actually in (separation, buying a first home, sponsoring a spouse, a will after a birth) with what you do, what happens first and how fees are structured in general terms.
Website DevelopmentIntake that supports the conflict check
A structured form that captures the matter type, the parties' names and contact details before any narrative, with a clear statement that no lawyer-client relationship exists until the firm confirms. The narrative field is optional and short.
Conversion OptimizationConsultation booking with a fee and a questionnaire
Consultations booked into a lawyer's calendar with a short pre-consultation questionnaire, a payment link where the firm charges for consultations, and reminders that cut no-shows.
Appointment AutomationCalls covered during court
The AI Receptionist takes the call, says it is an AI assistant at the start, captures the matter type and contact details, offers a consultation slot if your rules allow, and messages the summary to the assistant. It is configured to give no legal information.
AI ReceptionistSecure document intake
After the conflict check clears, clients receive a private upload link for documents tied to their matter, with a checklist and reminders.
Document AutomationA matter-intake pipeline
A pipeline from inquiry through conflict check, consultation, retainer and open matter, with the source of every lead recorded. It is not practice management software; it feeds it.
Lead PipelineLocal search for each practice area
Google Business Profile with correct categories and lawyers listed, and consistent firm information, so a search for a family lawyer in your city shows accurate details.
Local Search
Where law firms and sole practitioners can start
Business Plus
CA$799
Eight pages, booking and a blog for a business that publishes.
Growth System
from CA$1,299
Ten or more pages with Search + AI foundation, CRM and chat wired in.
Prices are in Canadian dollars and exclude taxes. Any tax that applies is shown separately on your invoice.
How customers find a law firm in Canada
Most legal clients arrive through a referral, a prior matter or a search for a specific need at a stressful moment: a separation, a real estate closing, an immigration deadline, a death in the family. They read the practice area page to see whether the firm handles their situation, look for a sense of fees, and then either call or fill in a form. If nobody answers, they move to the next firm.
Google states that its AI features in Search use the core index and ranking systems with no special requirements beyond standard SEO practice. Practice area pages written around real situations, accurate firm details and lawyer profiles are the content Search can surface in both classic and AI results, and the content an AI assistant can cite when asked what happens at a first family law consultation.
What a law firm website must do
It should qualify the matter, protect the firm at intake, and convert a stressed prospect into a booked consultation.
| Page or feature | Purpose |
|---|---|
| Practice area pages by situation | Tells prospects whether you handle their problem. |
| Structured intake form | Parties and matter type first; supports the conflict check. |
| Consultation booking with questionnaire | Fewer emails, fewer no-shows, better first meetings. |
| Fees and process page | How consultations and retainers work, stated generally. |
| Lawyer profiles | Called-to-bar jurisdictions, areas, languages spoken. |
| Secure document upload | Post-conflict-check intake of documents. |
| Disclaimer and privacy statements | No relationship until confirmed; what is collected and why. |
Automation and CRM for law firms
The right automation for a law firm is narrow and careful: acknowledge the inquiry, run the conflict check before anything else, book the consultation, remind the client, and collect documents after the retainer. The pipeline gives the managing lawyer a view of open inquiries and their sources without touching practice management or trust accounting.
Worked example at published prices: Business Plus at CA$799 with booking and a CMS, AI Receptionist from CA$149/month for coverage during court, a consultation reminder workflow from CA$149 and CRM Setup from CA$299. If Redenn hosts the site, secure document intake needs Redenn Dynamic hosting at CA$49/month. Usage (AI, call minutes, SMS, email) is billed by each provider directly to your own account; none is included in our prices. Ask about a trial period to see your real usage first.
- Inquiry acknowledged with a conflict-check notice, not legal advice.
- Consultation booked, paid if applicable, and reminded.
- Document checklist and reminders after retainer.
- Source recorded for every inquiry, from referral to search.
Compliance and trust
Lawyers are regulated by the law society of each province and territory, and those bodies set marketing rules: content must be accurate and not misleading, and several restrict claims of specialization or comparison unless certified or permitted. Confirm your law society's current rules before publishing testimonials, results or specialist wording. The site is built so those elements can be removed without a redesign, and it never promises outcomes.
Intake information is confidential and personal. PIPEDA, or the substantially similar provincial law, applies, and Quebec's Law 25 adds obligations such as a designated privacy officer. Intake and documents move through access-controlled channels, and the intake form is designed so a prospect can be conflict-checked before disclosing detail. Newsletters need CASL consent and an unsubscribe option. Quebec's Charter of the French Language, as amended by Bill 96, requires businesses operating in Quebec to make their commercial websites and publications available in French; other languages can sit alongside. The OQLF publishes the details.
Prices are in Canadian dollars and exclude taxes. Any tax that applies is shown separately on your invoice.
Questions
Can an AI receptionist answer a law firm's phone?
For message-taking and consultation booking, yes. It says it is an AI assistant at the start of each call and whenever asked, captures the matter type and contact details, states that it cannot give legal information, and messages the summary to your assistant. The plan starts at CA$149/month. Usage (AI, call minutes, SMS, email) is billed by each provider directly to your own account; none is included in our prices. Ask about a trial period to see your real usage first.
How does the intake form help with conflict checks?
It asks for the matter type and the names of the parties before any narrative, and states that no lawyer-client relationship exists until confirmed. Your staff run the conflict check, then send the secure document link.
Can we charge for consultations through the site?
Yes. Booking can require a payment link or checkout (Payment integration from CA$99; processor fees separate). Whether and how you charge is a firm and law society matter.
Can we show client testimonials?
Only within your law society's marketing rules. We build the section so it can be enabled or removed and recommend confirming the current rules first.
What does a law firm website cost with Redenn?
Business Plus at CA$799 includes booking and a CMS. A Growth System from CA$1,299 adds CRM integration, website chat and the Search + AI Foundation for firms with several practice areas. Prices are in Canadian dollars and exclude taxes. Any tax that applies is shown separately on your invoice.
Sources
- AI features and your website, Google Search Central. Accessed 2026-09-24.
- The Personal Information Protection and Electronic Documents Act (PIPEDA), Office of the Privacy Commissioner of Canada. Accessed 2026-09-24.
- Law 25: Act to modernize legislative provisions as regards the protection of personal information, Commission d'accès à l'information du Québec. Accessed 2026-09-24.
- Canada's Anti-Spam Legislation (CASL), Government of Canada. Accessed 2026-09-24.
- Charter of the French Language, Office québécois de la langue française. Accessed 2026-09-24.
Related
Services
- Website DevelopmentNext.js, React and TypeScript builds deployed to Vercel, with the search foundation included from the Business package up.
- Conversion OptimizationMeasure where visitors hesitate, fix it, and track calls and forms; included in Search Everywhere or quoted standalone.
- Appointment AutomationConfirmations, reminders, reschedule links and no-show follow-up around the bookings you already take.
- AI ReceptionistAnswers the calls you miss, captures the need, books or routes, and messages you the summary.
- Document AutomationQuotes, contracts, intake forms and reports generated from data you already hold.
- Lead PipelineStages, owners and next actions built into your CRM, with stuck-lead alerts as an automation add-on.
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Build the system law firms and sole practitioners actually need.
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