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Custom CRM: built around your process, not the other way round
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- Published
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The short answer
A custom CRM is software built around the way your business actually sells and delivers, for the cases where every off-the-shelf CRM forces you into its process. Redenn builds them on Next.js and Supabase, quoted per project with a fixed price and ship date, and only after checking that an off-the-shelf CRM, configured through CRM Setup, would not do the job.
What changes
- Records, stages and screens that mirror your operation instead of a generic sales funnel
- No per-seat subscription; the whole team can use it
- Data in a Postgres database you can export at any time
- Integrations with your dispatch, accounting or field tools scoped as named deliverables
What is included
- Fit test and written recommendation
- Specification with screens, records, rules and roles
- Fixed price and ship date
- Build on Next.js, TypeScript and Supabase with row-level security
- Migration of existing data
- Training, documentation, and once paid, handover of the code and every login
How it works
- 01
Fit test
We check whether a configured product would work. If it would, we say so and stop.
- 02
Specify
Screens, records, rules and roles written down and priced as a fixed sum.
- 03
Build in releases
Working software on staging in stages, tested with your real data.
- 04
Migrate and launch
Existing data moved, team trained, system live on Redenn Dynamic or Pro Managed hosting, or on your own accounts.
Price
Quoted per project after the fit test
A CRM built around your process when off-the-shelf tools do not fit.
Prices are in Canadian dollars and exclude taxes. Any tax that applies is shown separately on your invoice.
Full price listWho this is for
Businesses whose customer process is unusual and central: a freight company tracking loads, drivers and customers together; a manufacturer quoting configured products; an immigration practice managing files with regulated steps; a builder handling selections and change orders per home. Off-the-shelf CRMs can be bent toward these, but the bending can cost more than building.
It is not for a standard sales pipeline. Most businesses are better served by CRM Setup from CA$299, and the fit test exists to say so.
The fit test
We apply this before quoting. Custom only wins when the right-hand column dominates.
| Question | Points to off-the-shelf | Points to custom |
|---|---|---|
| Does the process fit a pipeline of stages? | Yes, with minor renaming | No; records relate in ways a pipeline cannot show |
| How many people need access? | Few; per-seat pricing is fine | Whole team; per-seat pricing adds up |
| What must it integrate with? | Common tools the vendor supports | Dispatch, machines, field apps, regulated systems |
| Are there regulated steps or records? | No, or the vendor handles them | Yes, and you need control of where data lives |
| Will the process change often? | Rarely | Yes, and you need to change it yourself |
What it costs
The build is quoted from the specification. Running costs are Redenn Dynamic hosting at CA$49 per month or Pro Managed at CA$99 per month, plus usage. There is no per-seat fee. Compare that honestly with the vendor subscription you would otherwise pay across the team over several years.
Usage (AI, call minutes, SMS, email) is billed by each provider directly to your own account; none is included in our prices. Ask about a trial period to see your real usage first.
Prices are in Canadian dollars and exclude taxes. Any tax that applies is shown separately on your invoice.
Limitations and honest notes
Custom software needs upkeep, and a hosting tier that includes updates is the minimum. Change requests after launch are priced as website changes or scoped work.
Migration from an old system depends on the quality of its export. Expect some manual cleanup, and expect us to quote it separately if it is large.
Customer records are personal information under PIPEDA or provincial law; the build includes role-based access and audit logs, but policies and consent remain yours.
Questions
How is this different from CRM Setup?
CRM Setup configures an existing product, from CA$299. A custom CRM is software built for you, quoted per project. The fit test decides which you need.
Do we pay a subscription?
No per-seat subscription. You pay hosting from CA$49 per month, plus usage billed by each provider directly to your own account. The data is yours, and the code is yours once the project is paid.
Who maintains it?
Redenn under the hosting tier, and any competent developer after that, because the stack is mainstream and documented.
Can it connect to our accounting software?
Yes, where the accounting tool has an API. It is scoped as a named integration in the quote.
Related
Services
- CRM for Small BusinessOne system for leads, customers, conversations and jobs; off-the-shelf setup first, custom when it must be.
- CRM SetupPipeline, fields, users, lead sources and contact import configured in your CRM.
- Custom SoftwareFixed-scope software for processes that off-the-shelf tools handle badly, with a build-or-buy checklist first.
- Web ApplicationsAccounts, data and workflows on Next.js and Supabase, scoped to a fixed price with a ship date in writing.
- Business DashboardLeads, jobs, bookings, cash and search data from your existing tools on one screen, quoted per project.
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Manage it. With custom crm.
Tell us about your business and what you want more of. A written, fixed-price proposal follows within two business days.